We are not unlike most full-service landscape management companies. We offer a diverse line of services through several different groups. Offering so many services is a tremendous advantage, but only if clients and potential clients are aware of them. One area where we can definitely improve is communicating more effectively with our clients. We need to make them aware that, in addition to landscape management, we also offer aquatic management, design build, public infrastructure, irrigation management, and snow removal services, to name a few of many.
It is sad but true. Many clients that we have done business with over the years are still unaware of our diverse service offerings. As a result, we have missed out on some business and growth opportunities. How is this possible? The answer, I suspect, revolves around the word "assumption." Our clients assume that our offerings are limited to what they experience in dealing with our firm. Our managers assume that a client is already aware of our many services, and as a V.P., I assume that both clients and managers do not hold these assumptions.
I am attempting to throw all of these assumptions out the window. All of our clients will receive a letter thanking them for their business and outlining our full-service offerings. Then, every time I have a chance to meet with them personally, I again will mention these services. I will also ask all of our managers to do the same. This is less rocket science and more marketing 101. After all, we should be promoting our companyevery chance we get.
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